iPhone Owners Increasingly Inclined to Use Phones to Make In-store Purchases

The launch of iPhone 4 not only brought on dramatic changes in look, feel and functionality of the already-popular iPhone, but it also resulted in a dramatic shift in attitudes toward using a smart phone for in-store purchases.

As the chart below shows, there is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS in the background or its new multi-tasking capabilities that’s contributing to this significant shift in attitudes? The reasons are not yet clear, but there is no mistaking the over 50% relative increase in the number of consumers interested in using their smart phone in a retail store since the iPhone 4 launch in June 2010.

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

2015 Digital Marketer

2015 Digital Marketer Report

Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

Download the report now >>

Latest Tweets

Follow us