March Madness® Boosts Streaming Video Use

Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of the tournament in 2009 through the championship game. Meanwhile, non-fans who didn’t watch or plan on watching any of the basketball games showed no increase in use of online streaming video. In fact, there is actually a slight dip in streaming video use among non-March Madness viewers during the nearly month-long tournament.

Tags: | |

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets