As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & Chandon has been associated with the annual Hollywood bash. In fact, Moët was the exclusive champagne of the Oscars® in 2009 as well and Experian Simmons DataStreamSM provides evidence that the producer was wise to renew their agreement in 2010.
In 2009, the share of American adults age 21 and older who drank at least 1 glass of Moët & Chandon champagne in the last 30 days increased a relative 32 percent in the month after the awards show among adults who either watched the last Academy Awards on NBC or who planned to watch the next ceremony. Meantime, the percent of non-Academy Awards show viewers who drank Moët in the last 30 days remained unchanged after the airing of the Oscars proving strong evidence that the increased consumption among viewers was a direct result of the champagne producer’s exclusive deal with the awards show. Should the audience reaction following this year’s annual show be on par with last, Moët & Chandon will have something to toast to.