OlympicTM Sponsorship Benefits VISA®

VISA’s sponsorship of the 2008 Beijing Summer Olympics had a solidly positive impact on the use of VISA debit cards.

The use of VISA debit cards among viewers of the 2008 Beijing Summer Olympics broadcast on NBC increased by an average of 32% between July 14 and September 1, 2008. By contrast, the use of VISA debit cards among those who did not watch the 2008 Beijing Summer Olympics remained relatively flat for the same period, until closer to the holiday shopping season.

In 2002, VISA extended its sponsorship of the Olympic Games through 2012. With the Vancouver Winter Olympics getting underway, VISA can expect to see a solid increase in the number of VISA debit card transactions in the coming weeks and beyond.

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

2015 Digital Marketer

2015 Digital Marketer Report

Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

Download the report now >>

Latest Tweets