Americans Who Purchase Electronics

Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include:

  • Seventy-one percent of new TV buyers in 2009 reported purchasing either an LCD or plasma TV, more than double the rate in 2006
  • Nearly half of all TV buyers reported that the screen size of their most recent purchase was 40 inches or larger
  • Between 2006 and 2009, ownership of VCRs among US households dropped 13% to 79%. Meanwhile, DVR ownership doubled
  • The most popular mobile function today is taking pictures, which 70% of mobile phone owners do each month
  • Video gaming among adults grew a relative 9% between 2007 and 2009, with half of almost all adults now saying they own or play games