The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months following the 2009 Sprite Slam Dunk Competition, Experian Simmons DataStream detected a 23% relative increase in the percentage of TNT NBA All-Star Game viewers who drank Sprite in the last 7 days. By comparison, the percentage of US adults who drank Sprite in the last 7 days remained relatively flat over the same period.
The 2010 NBA All-Star Weekend will be held February 12th through 14th in Dallas where they will crown a new Sprite Slam Dunk champion. They say that everything is bigger in Texas. That bodes well for the Sprite consumption following this year’s competition.