How Teenage Girls Spend Their Money

How Teenage Girls Spend Their Money
It’s football season and that means that millions of American teens, especially girls, will be daydreaming—and fretting—about putting together the perfect homecoming look.

Experian Simmons examines the purchase behaviors of high school age girls and finds that 15 and 16 year-olds are the most likely to spend their allowance or paychecks on fashion-related items like clothing, make-up, and jewelry and accessories.

Fifteen and 16 Year-old Girls are More Likely to Spend Money on Beauty Products

Fashion Forward Females
Consistent with the spending data on the previous slides, 15 and 16 year-old girls are typically the most fashion- and appearance-conscious.


About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

2015 Digital Marketer

2015 Digital Marketer Report

Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

Download the report now >>

Latest Tweets

Follow us