Posts Tagged ‘ credit marketing ’

Make Matching Prospects With the Right Products Easy

Being able to streamline the process and proactively match the right consumers to the right products will reduce acquisition costs. Consumers also benefit because it has no impact on their credit score. Clients tell us the number one reason people abandon online applications is because they are worried they’ll be declined. What if you alleviate this concern by matching consumers to the product that best fits their credit profile at the start of the shopping process, greatly improving their chances of approval when they apply?[ READ MORE ]

Unlock Your Credit: Know Your Plastic

Understanding some fundamental principles about credit cards will help your customers choose the best ones to carry in their purses or wallets. There are three key issues to consider. First, is the account reported to Experian and the other national credit reporting companies? Second, is the account secured or unsecured? Third, what is the individual’s association with the account? There are a number of different types of accounts for which a card may be issued. However, the account associated with the card must be reported to Experian in order for it to appear in a credit history and be included in credit score calculations.[ READ MORE ]

Opportunities Within The Underbanked Market

The underbanked, or unbanked, market represents nearly 64 million U.S. consumers who have limited or no traditional credit history. What does this mean for consumers and what are the potential opportunities in the financial services market?  Approximately 25 percent of the population could benefit from a wide range of financial products and services. The dramatic transformation of the financial services industry requires new advances and innovation in credit strategies to respond to the growing number of underbanked customers who need to be served. At the core of these changes are real people who need financial options to manage their lives and who are critical to getting this nation back on track. Quality products and services are the key to your prospective customers’ future, enabling providers to profit while actively contributing toward improving people’s lives.[ READ MORE ]