This article was updated on August 24, 2023. The continuous shift to digital has made a tremendous impact on consumer preferences and behaviors, with...
With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making...
Even as 75% of large and mid-sized U.S. e-commerce marketplace merchants predict continued double-digit online sales growth rates through the end of 2022,1 their...
From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...
Rewards are among the most appealing features of any credit card. While upfront benefits, like sign-up bonuses and cashback, are most influential in card...
With consumers having more banking options than ever before, loyalty has become the most valuable currency for financial institutions (FI). As fintechs and big...
The payments landscape is rapidly evolving, and as businesses set their strategic agendas for the new year, it’s important to analyze and adapt to...
Who said that direct mail was dead? Though consumers have flooded to digital channels since the onset of the pandemic, with 55% now having...
When I worked as a junior analyst for one of the largest credit card issuers in the United States, the chief credit risk officer...
Inactive credit card accounts are defined as credit cards that were approved, opened and never used by account holders. They also include credit card...
Credit cards are the most widely available credit products offered to millions of consumers today. For many consumers, owning a credit card is a...
As industry experts are still unsure when the economy will fully recover, re-entry into marketing preapproved credit offers seems like a far-off proposal. However,...
The coronavirus (COVID-19) outbreak is causing widespread concern and economic hardship for consumers and businesses across the globe – including financial institutions, who have...
This article was updated on September 11, 2023. According to research, only 15% of American consumers have swapped out their go-to credit card in...
As the holiday shopping season kicks off, it’s prime time for fraudsters to prey on consumers who are racking up rewards points as they...