Sacha Ricarte

Sacha Ricarte is a marketing manager supporting Thought Leadership and content marketing for Experian’s Credit Information Services division. With more than 20 years of communications experience, she has developed and implemented marketing, communications and training programs for global Fortune 500 companies. She joined Experian in 2016, previously holding marketing and communications roles within the automotive and nutrition industries. In another life, she was a sportswriter, covering the NHL for Sports Illustrated and a newspaper.

All posts by Sacha Ricarte

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Hispanic Home Ownership is on the Rise...

Hispanics are not only the fastest growing minority in the United States, but according to the Hispanic Wealth Project’s (HWP) 2017 State of Hispanic...

Read More Hispanic Home Ownership is on the Rise
Transforming Shopping Experiences: Experian’s Text for...

At Experian, innovation is at the heart of our culture. We strive for continuous improvement, from finding new ways to better use data to...

Read More Transforming Shopping Experiences: Experian’s Text for Credit Solution Wins Innovation Award for Consumer Lending
4 Types of Alternative Credit Data You Should Be Using...

Alternative credit data sources make it possible for lenders to gain a more holistic view of existing and potential client bases, enabling them to...

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Simple steps to lift an Experian security freeze...

Millions of Americans placed a credit freeze or restricted access to their credit file in recent months to keep identity thieves at bay. Credit...

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Personalized Marketing in Financial Services...

Consumers are hungry for more personalized marketing, and I’m an actual example. As a new stepmom to two young kids, who has a full-time...

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New study shows U.S. consumers in a state of good heal...

The nation’s economic recovery is continuing in a positive upward trend with consumer credit scores coming exceptionally close to pre-recession numbers—the healthiest in a...

Read More New study shows U.S. consumers in a state of good health
Demystifying alternative data...

Alternative Data Shedding New Light on Consumers Why Investors Want Alternative Data Banks and Tech Firms Battle Over Something Akin to Gold: Your Data...

Read More Demystifying alternative data
Digging deeper to understand complex consumer credit b...

The credit card marketplace is a crowded and complex landscape. Recent research by Experian shows the average U.S. consumer has 3.1 credit cards and...

Read More Digging deeper to understand complex consumer credit behavior
Direct-mail credit marketing: Packing a punch with pri...

Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, and many have...

Read More Direct-mail credit marketing: Packing a punch with print
Laying a foundation for success with the Hispanic mark...

  National Hispanic Heritage Month is observed each year from Sept. 15 to Oct. 15, by celebrating the histories, cultures and contributions of American...

Read More Laying a foundation for success with the Hispanic market
Open up a whole new world of growth with APIs...

We use our laptops and mobile phones every day to communicate with our friends, family, and co-workers. But how do software programs communicate with...

Read More Open up a whole new world of growth with APIs
Financial Health Trends in America...

Financial health means more than just having a great credit score or money in a savings account. Although those things are good indicators of...

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Real-time credit decisions: Putting big data to work...

Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided...

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Time to upgrade your credit score solution...

The 1990s brought us a wealth of innovative technology, including the Blackberry, Windows 98, and Nintendo. As much as we loved those inventions, we...

Read More Time to upgrade your credit score solution
Summer Spending: Credit is king for vacationers...

Weekend getaways, beach vacations and summer camp are all part of the beauty of summer. But they can come with a hefty price tag,...

Read More Summer Spending: Credit is king for vacationers