All posts by Kirsten Von Busch
With wider model availability and technology continuing to develop, the electric vehicle (EV) market experienced shifting in 2023, most notably among the top five...
As the evolution of the automotive industry continues to unfold, certain vehicles retain their prominence, offering not only versatility but adaptability. In particular, vans...
The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the...
Are you ready to talk football? And read some Taylor Swift puns? And hear about a big automotive ad measurement success story? ‘Don’t Blame...
According to Experian’s Automotive Consumer Trends Report: Q3 2023, CUVs accounted for 48.3% of new retail registrations and SUVs comprised 1...
Vehicles with recalls are on the road. In fact, as of July 2023, there were over 15M vehicles on the road in the United...
Lemon vehicle history is a serious issue that can have a significant impact on the automotive industry. Buying a vehicle that is branded as...
Experian Automotive has updated our Electric Vehicles 2022 Year-in-Review Infographic Report with new 2023 Half-Year insights. In the previous report, we shared that over...
The 2023 hurricane season is upon us. This year, over 21 named storms were predicted for this year, and we have already seen storms...
Electric vehicles (EVs) are sustaining prominence throughout the automotive industry, and data from the second quarter of 2023 shows registrations are still on the...
We already know over 286 million cars and light-duty trucks are in operation in the United States and that 4 out of 10 of...
Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...
Pickup trucks have long been a staple of the automotive industry, and the data show this is still the case—even seeing some growth in...
Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...
In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...