Ken Kolodziej

Ken Kolodziej, Experian Automotive’s V.P. of Dealer Intelligence, has over a decade of experience in automotive software. Known throughout the industry as a visionary thinker and self-proclaimed “data geek,” he has led Experian’s Dealer Positioning Platform to its position as the industry’s top marketing intelligence platform. Ken is the founder of String Automotive, which was acquired by Experian in 2017. The DPS team achieved numerous awards and distinctions, including Dealer Marketing Magazine’s Technology Leadership Awards and DealerElite’s Most Interesting and Innovative Companies, as well as being the industry’s first Google Analytics Certified Partner.

All posts by Ken Kolodziej

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Experian 2018 Attribution Study Results...

In our previous post, we talked about Experian’s 2018 Attribution Study. This study is a wide-ranging, dealer-focused sales-driven attribution study to answer the question...

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How a Sales-Based Attribution Approach Can Drive Sales...

There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...

Read More How a Sales-Based Attribution Approach Can Drive Sales
How to Be a Data-Driven Dealer...

The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...

Read More How to Be a Data-Driven Dealer
Own Your Backyard: Protect Your House Before You Conqu...

When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...

Read More Own Your Backyard: Protect Your House Before You Conquest
Finding Out Whom to Target...

When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

Read More Finding Out Whom to Target
Move That Model!...

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

Read More Move That Model!
The Two Levels of Advertising and Why Dealers Should A...

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

Read More The Two Levels of Advertising and Why Dealers Should Advertise on Both