Loading...

Holiday email trends

February 5, 2014 by Stacie Baker

The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to 2012. The higher email volume led to a 9 percent increase in the number of online retail transactions and an 18.4 percent increase in overall revenue.

The increase in revenue is likely the result of marketers sending more relevant emails which speak to unique customer needs and reinforces the importance of consistently refining and customizing email marketing strategies.

Download the 2013 Holiday Hot Sheet analysis

Experian Marketing Services shows 2013 is record-breaking year for holiday email volume, transactions and revenue

Related Posts

Learn how Washington State Employees Credit Union increased their revenue and member satisfaction by implementing a digital prequalification process.

April 18, 2023 by Laura Burrows

What do Adam Sandler, Hugh Grant, Michael Bublé, Leo Tolstoy and Colonel Sanders have in common? They're all born on the most common birth date in the U.S.

September 3, 2019 by Laura Burrows

You’ve Got Mail! Probably a lot of it. Birthday cards from Mom, a graduation announcement from your third cousin’s...

May 29, 2019 by Jesse Hoggard