ZipCar Competition and Good Times for Car Sharing

• December 31st, 2008
• Posted in Consumer Behavior
• By Heather Hopkins

Hertz recently announced plans to move into the car-sharing space, joining Enterprise’s WeCar to compete with ZipCar. First some data on the size of the market then tips that might be useful to Hertz and anyone entering the car-sharing market. According to the Wall Street Journal, “Zipcar is by far the biggest player in the [...][ READ MORE ]