Posts Tagged ‘ Viral Marketing ’
Social media sites are being lauded as enablers and conduits of social change in revolutions across north Africa. But the picture in the US has been slightly different – following the success the 2008 Obama Campaign’s online efforts, there has been some backlash about the real impact of social networking sites for causes. Indeed, the [...][ READ MORE ]
Once again, the Internet provides the opportunity to make dreams come true, or at least get a viral campaign off the ground quickly. Despite the mayor shooting down the idea to build a statue of RoboCop (from the 1987 movie) in Detroit via Twitter on Feb 7th, a group of fans decided to begin raising [...][ READ MORE ]
What’s the latest Internet viral marketing craze? An online video from Evian featuring roller skating babies. On YouTube, the US version of the video has already had over 3 million views since being posted on July 2, 2009. Traffic to Evian’s website, evianliveyoung.com, has also grown and the market share of visits increased 700% on [...][ READ MORE ]
Everyone loves a freebie and when a coupon for the new grilled chicken at Kentucky Fried Chicken was posted on Oprah.com, the impact was immediate. The volume of visits to Oprah.com increased 46x on Tuesday, May 5th as compared to the previous day and increased another 36% on Wednesday, May 6th. The promotion was very [...][ READ MORE ]
The Wall Street crisis and potential bailout is certainly top of mind for many consumers, but tragedy sent Travis Barker (former drummer of Blink 182 and star of MTV’s Meet the Barkers) to the top of Fast Moving Search Terms last week. On Friday, Travis and Adam Goldstein (DJ AM) escaped from a plane crash [...][ READ MORE ]
As a frequent visitor to Montauk, I was fascinated by the story on Gawker last week about the ‘Montauk Monster’. After checking it out, I assumed that this would be a mostly local tale for New Yorkers that head out to the beach during the summer and the full-time residents of Long Island. Instead, the [...][ READ MORE ]
A satirical website featuring a video called ‘I’m Voting Republican‘ is the latest viral video to make the rounds on the Internet over the past 2 weeks. The market share of visits to the website jumped 243% for the week ending June 21, 2008 and was ranked #17 among 659 websites in the Hitwise Politics [...][ READ MORE ]
Fans of the TV series Lost were no doubt thrilled for the return of the show last Thursday night, in spite of a potentially shorter season due to the writers’ strike. Curious and obsessive fans (me included) have been visiting fan sites to read about the upcoming episodes and review information revealed in past seasons. [...][ READ MORE ]
