Posts Tagged ‘ Travel ’
Last week we published a report on the Travel sector looking at how consumer search behavior has changed. I will highlight a couple of interesting findings from the report on this blog. In this first of two posts, I want to talk about how query content is changing. One important change we noted in query [...][ READ MORE ]
With the coming of Memorial Day weekend and the summer travel season getting underway, there are a lot of concerns about the impact of tightened budgets upon the travel industry. One stat mentioned in an article from CNN Money yesterday stated that some consumers would cut the costs of summer vacations through the types of [...][ READ MORE ]
Last week, American Airlines was forced to cancel thousands of flights for maintenance to comply with FAA safety inspections. As a result, visits to www.aa.com reached their highest peak of the past twelve months, up 9% week on week and up 25% compared with a year earlier. Yesterday, I looked at Hitwise clickstream data to [...][ READ MORE ]
The big weeks for Spring Break 2008 are March 10 – 21. In past years, this week (week to 15th March) has been the peak week for searches for spring break travel deals. According to US Internet searcher behavior, searches for “spring break” were up 20% last week but are down 50% year on year. [...][ READ MORE ]
There are two seasonal peaks in US visits to Travel Agencies and Destinations and Accommodations websites: the summer and mid-January. I did some checking to see who is thinking of booking holidays now and whether that is any different from the summer peak. Indeed, there are some interesting differences. The most stark difference is in [...][ READ MORE ]
Last week Kayak announced merging with SideStep, a rival travel search tool, after securing $196 million from Sequoia Capital. Both websites offer a similar end product – price comparison services for an array of travel products and earn revenues through advertising and referrals of travel bookings. The websites will remain separate according to the announcement [...][ READ MORE ]
This month we released the Hitwise US Travel Report, which included a section on the impact of metasearch engines like Kayak, and showed how to use the Hitwise clickstream tool to monitor affiliate traffic. Since the report was released, the clickstream product was upgraded, making it even easier to get an understanding of clickstream on [...][ READ MORE ]
Yahoo! recently took FareChase out of beta and began integrating FareChase information into Yahoo! Search results. For the week ending May 13, 2006 Yahoo! FareChase ranked at number 14 in the Travel – Agencies category, with market share of 0.65% of category visits, while Yahoo! Travel ranked at number 6, with a market share of [...][ READ MORE ]
Television coverage of the 2006 Winter Olympics in Torino Italy has included a good deal of footage and information about the surrounding region and Italian culture in general. Given this coverage, it’s not surprising that Internet users turned to search engines to find out more about the country. The share of searches for “italy” was [...][ READ MORE ]
Here's an interesting concept. While preparing for the Casino Affiliate Convention in Vegas, I stumbled upon the following chart depicting volume of searches on two terms "Online Poker" and "Sports Betting." In our charting lingo, we would describe these two terms as having a loose butterfly effect (or more technically a negative corellation). [ READ MORE ]
