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Posts Tagged ‘ Television ’

AOL Gold Rush Show Drives Value for AOL and Advertisers, Site Attracts Women 35-44

  • November 9th, 2006
  • Posted in Audience Segmentation
  • By LeeAnn Prescott

Today the final episode of AOL’s original Internet show, “Gold Rush” will air on goldrush.aol.com. The Gold Rush website reached a rank of 1,037 among all Internet sites in October, and Hitwise clickstream data show that this new effort was successful in driving visits to not only to its advertising partners but to other AOL [...][ READ MORE ]

The Mystery of the Golden Spruce

  • July 21st, 2006
  • Posted in Consumer Behavior
  • By Bill Tancer

Serendipity is a key component of my workday, I often set-out on an idea for a blog post, but upon surfing through our database of Internet usage often get derailed on to a completely different angle. Such was the case today as I was writing a post (which I will publish next week) about the [...][ READ MORE ]

Net Surfing Between Broadcast Network Sites, SEO Opportunity

  • June 1st, 2006
  • Posted in Consumer Behavior
  • By LeeAnn Prescott

Today’s press release on the broadcast television networks’ online performance showed that NBC.com leads the way, with the exception of Fox’s American Idol site, which eclipsed all the network sites in market share of visits during the week of the show’s season finale. When researching this release, one of the interesting things I found was [...][ READ MORE ]

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