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	<title>Hitwise Blog &#187; Television</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<item>
		<title>Analog to Digital Switch</title>
		<link>http://www.experian.com/blogs/hitwise/2009/02/18/analog-to-digital-switch/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/02/18/analog-to-digital-switch/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 17:23:29 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/02/18/analog-to-digital-switch/</guid>
		<description><![CDATA[Earlier this month, Congress decided to delay the scheduled transition from analog broadcasting to digital, pushing the deadline out until June. Over the past year, the website for the TV Converter Box Program, has captured the highest market share of visits among websites with information on the impeding switch. Although the deadline was just recently [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/02/18/analog-to-digital-switch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hulu Wins Big Programs But Not Yet Traffic</title>
		<link>http://www.experian.com/blogs/hitwise/2008/06/11/hulu-wins-big-programs-but-not-yet-traffic/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/06/11/hulu-wins-big-programs-but-not-yet-traffic/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 08:21:17 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Video Streaming]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/06/11/hulu-wins-big-programs-but-not-yet-traffic/</guid>
		<description><![CDATA[Hulu.com., the joint venture between Fox and NBC that provides streaming video content online, announced a deal this week that The Colbert Report and The Daily Show are now available through the site. Hulu.com came out of beta on March 15 and has seen a steady share of US Internet traffic since, as illustrated in [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/06/11/hulu-wins-big-programs-but-not-yet-traffic/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>OMG the Gossip Girl finale already?</title>
		<link>http://www.experian.com/blogs/hitwise/2008/05/16/omg-the-gossip-girl-finale-already/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/05/16/omg-the-gossip-girl-finale-already/#comments</comments>
		<pubDate>Fri, 16 May 2008 17:15:48 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/05/16/omg-the-gossip-girl-finale-already/</guid>
		<description><![CDATA[On Monday night, the CW will air the highly anticipated (or is that just me) season finale for the first season of Gossip Girl, a much talked about show (called the Greatest Teen Drama of All-Time by New York magazine) based upon a series of novels by Cecily von Ziegesar. Since this show is often [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/05/16/omg-the-gossip-girl-finale-already/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oprah &amp; Orman book promo drives new traffic highs</title>
		<link>http://www.experian.com/blogs/hitwise/2008/02/20/oprah-orman-book-promo-drives-new-traffic-highs/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/02/20/oprah-orman-book-promo-drives-new-traffic-highs/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 14:24:09 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/02/20/oprah-orman-book-promo-drives-new-traffic-highs/</guid>
		<description><![CDATA[On Feb. 13th, The Oprah Winfrey Show aired a segment called &#8220;Suicide, Lies, Debt: A Suburban Nightmare&#8221;, which featured advice from financial advisor Suze Orman. As a special feature of the show, Orman&#8217;s latest book &#8220;Women and Money&#8221; was available as a free download on Oprah.com for 33 hours. The result? A 36 month high [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/02/20/oprah-orman-book-promo-drives-new-traffic-highs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spice v. Cheetah: Dancing with the Stars Analysis</title>
		<link>http://www.experian.com/blogs/hitwise/2007/10/29/spice-v-cheetah-dancing-with-the-stars-analysis/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/10/29/spice-v-cheetah-dancing-with-the-stars-analysis/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 13:31:57 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/10/29/spice-v-cheetah-dancing-with-the-stars-analysis/</guid>
		<description><![CDATA[It&#8217;s that time of year again, Dancing with the Stars (Season 5) is in full swing, which means it&#8217;s time to take a look at the latest search term data to gauge contestant popularity and viewer mindset. The first chart is a full two year historical chart of search term volume (by week) in the [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/10/29/spice-v-cheetah-dancing-with-the-stars-analysis/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jordin Sparks &#8211; An American Idol Post Mortem</title>
		<link>http://www.experian.com/blogs/hitwise/2007/05/28/jordin-sparks-an-american-idol-post-mortem/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/05/28/jordin-sparks-an-american-idol-post-mortem/#comments</comments>
		<pubDate>Mon, 28 May 2007 12:51:35 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV Shows]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/05/28/jordin-sparks-an-american-idol-post-mortem/</guid>
		<description><![CDATA[As I wrote in last week&#8217;s TIME column, predicting American Idol results based on search term data is not an easy feat, really more art than science. Last week based on search terms for the week ending 5/19/07, Blake Lewis led Jordin Sparks in overall search term volume, the basis for my prediction that Blake [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/05/28/jordin-sparks-an-american-idol-post-mortem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blake Lewis Leading in Search Terms</title>
		<link>http://www.experian.com/blogs/hitwise/2007/05/22/blake-lewis-leading-in-search-terms/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/05/22/blake-lewis-leading-in-search-terms/#comments</comments>
		<pubDate>Tue, 22 May 2007 18:23:37 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/05/22/blake-lewis-leading-in-search-terms/</guid>
		<description><![CDATA[For those of you waiting for our American Idol prediction, you can find it here in my Science of Search column for TIME. Our prediciton was also quoted in USAToday (see sidebar) alongside the read from Yahoo! Buzz Index. I&#8217;m calling it a close race with advantage to Blake Lewis, while Yahoo! Buzz has the [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/05/22/blake-lewis-leading-in-search-terms/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>American Idol &#8211; Game On!</title>
		<link>http://www.experian.com/blogs/hitwise/2007/03/21/american-idol-game-on/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/03/21/american-idol-game-on/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 12:12:59 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/03/21/american-idol-game-on/</guid>
		<description><![CDATA[We&#8217;re down to eleven contestants and its game-on for our analysis of contestant search volume. The chart below shows search volume for the top eight contestants for the week ending 3/17/07 (Gina Glocksen, Jordin Sparks and Stephanie Edwards didn&#8217;t make the chart this week due to insufficient volume, although based on Jordin&#8217;s blockbuster performance last [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/03/21/american-idol-game-on/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>YouTube Visits Up 14% Since Viacom Takedown Order; Surpasses Television Network Sites</title>
		<link>http://www.experian.com/blogs/hitwise/2007/02/23/youtube-visits-up-14-since-viacom-takedown-order-surpasses-television-network-sites/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/02/23/youtube-visits-up-14-since-viacom-takedown-order-surpasses-television-network-sites/#comments</comments>
		<pubDate>Fri, 23 Feb 2007 13:29:30 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/02/23/youtube-visits-up-14-since-viacom-takedown-order-surpasses-television-network-sites/</guid>
		<description><![CDATA[YouTube&#8217;s traffic has not suffered since Viacom demanded that it remove 100,000 video clips on February 2, 2007. The market share of US visits to YouTube increased by 13.9% in the two week period between the weeks ending 2/3/07 and 2/17/07, and its average weekly traffic increase since the start of the year was 7%. [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/02/23/youtube-visits-up-14-since-viacom-takedown-order-surpasses-television-network-sites/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Strictly Come Dancing &#8211; Hitwise Data Right Again!</title>
		<link>http://www.experian.com/blogs/hitwise/2007/01/16/strictly-come-dancing-hitwise-data-right-again/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/01/16/strictly-come-dancing-hitwise-data-right-again/#comments</comments>
		<pubDate>Tue, 16 Jan 2007 15:21:52 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/01/16/strictly-come-dancing-hitwise-data-right-again/</guid>
		<description><![CDATA[You may remember that in May 06, we used Hitwise search term volume data to predict that Taylor Hicks would win American Idol Season 5. After sweating it out, watching the finale on my living room couch (I was quoted that morning in USAToday predicting Taylor Hicks to be the winner), our prediction came true. [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/01/16/strictly-come-dancing-hitwise-data-right-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL Gold Rush Show Drives Value for AOL and Advertisers, Site Attracts Women 35-44</title>
		<link>http://www.experian.com/blogs/hitwise/2006/11/09/aol-gold-rush-show-drives-value-for-aol-and-advertisers-site-attracts-women-35-44/</link>
		<comments>http://www.experian.com/blogs/hitwise/2006/11/09/aol-gold-rush-show-drives-value-for-aol-and-advertisers-site-attracts-women-35-44/#comments</comments>
		<pubDate>Thu, 09 Nov 2006 13:39:05 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2006/11/09/aol-gold-rush-show-drives-value-for-aol-and-advertisers-site-attracts-women-35-44/</guid>
		<description><![CDATA[Today the final episode of AOL&#8217;s original Internet show, &#8220;Gold Rush&#8221; will air on goldrush.aol.com. The Gold Rush website reached a rank of 1,037 among all Internet sites in October, and Hitwise clickstream data show that this new effort was successful in driving visits to not only to its advertising partners but to other AOL [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2006/11/09/aol-gold-rush-show-drives-value-for-aol-and-advertisers-site-attracts-women-35-44/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Mystery of the Golden Spruce</title>
		<link>http://www.experian.com/blogs/hitwise/2006/07/21/the-mystery-of-the-golden-spruce/</link>
		<comments>http://www.experian.com/blogs/hitwise/2006/07/21/the-mystery-of-the-golden-spruce/#comments</comments>
		<pubDate>Fri, 21 Jul 2006 17:08:43 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2006/07/21/the-mystery-of-the-golden-spruce/</guid>
		<description><![CDATA[Serendipity is a key component of my workday, I often set-out on an idea for a blog post, but upon surfing through our database of Internet usage often get derailed on to a completely different angle. Such was the case today as I was writing a post (which I will publish next week) about the [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2006/07/21/the-mystery-of-the-golden-spruce/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Net Surfing Between Broadcast Network Sites, SEO Opportunity</title>
		<link>http://www.experian.com/blogs/hitwise/2006/06/01/net-surfing-between-broadcast-network-sites-seo-opportunity/</link>
		<comments>http://www.experian.com/blogs/hitwise/2006/06/01/net-surfing-between-broadcast-network-sites-seo-opportunity/#comments</comments>
		<pubDate>Thu, 01 Jun 2006 18:15:17 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2006/06/01/net-surfing-between-broadcast-network-sites-seo-opportunity/</guid>
		<description><![CDATA[Today&#8217;s press release on the broadcast television networks&#8217; online performance showed that NBC.com leads the way, with the exception of Fox&#8217;s American Idol site, which eclipsed all the network sites in market share of visits during the week of the show&#8217;s season finale. When researching this release, one of the interesting things I found was [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2006/06/01/net-surfing-between-broadcast-network-sites-seo-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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