Lower income HHs visiting tax prep websites

• February 22nd, 2011
• Posted in Audience Segmentation . Consumer Behavior . Traffic Acquisition
• By Heather Dougherty

After a slower start this year due to a delay from the IRS in processing returns, the market share of visits to tax preparation services are increasing as compared to last year. Last week, visits were up 17% as compared to the same week last year and there was a small year-over-year increase of 4% [...][ READ MORE ]