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	<title>Hitwise Blog &#187; Superbowl</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>Boston Fans are “Super” Engaged Online Compared to New York</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 06:23:29 +0000</pubDate>
		<dc:creator>Andrew Lopanik</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Strategies]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29857</guid>
		<description><![CDATA[As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...]]]></description>
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		<title>Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/03/super-bowl-game-time-recipes-and-celebrity-bets-searches-rise-as-giants-pats-showdown-approaches/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/03/super-bowl-game-time-recipes-and-celebrity-bets-searches-rise-as-giants-pats-showdown-approaches/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 04:28:50 +0000</pubDate>
		<dc:creator>Lauren Rice</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29867</guid>
		<description><![CDATA[The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...]]]></description>
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		<title>Super Bowl Quarterback Fascination</title>
		<link>http://www.experian.com/blogs/hitwise/2008/01/31/super-bowl-quarterback-fascination/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/01/31/super-bowl-quarterback-fascination/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 09:51:02 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/01/31/super-bowl-quarterback-fascination/</guid>
		<description><![CDATA[Everyone is getting geared up for Sunday&#8217;s Super Bowl and there is growing interest in each of the quarterbacks. Searches for &#8216;tom brady&#8217; and &#8216;eli manning&#8217; both jumped last week as curious fans looked for information on each of the players. The weekly search term share of traffic increased 336% for &#8216;tom brady&#8217; and 209% [...]]]></description>
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