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Posts Tagged ‘ Superbowl ’

Boston Fans are “Super” Engaged Online Compared to New York

  • February 3rd, 2012
  • Posted in Audience Segmentation . Traffic Acquisition
  • By Andrew Lopanik

As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...][ READ MORE ]

Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches

  • February 3rd, 2012
  • Posted in Consumer Behavior
  • By Lauren Rice

The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...][ READ MORE ]

Super Bowl Quarterback Fascination

  • January 31st, 2008
  • Posted in Consumer Behavior
  • By Heather Dougherty

Everyone is getting geared up for Sunday’s Super Bowl and there is growing interest in each of the quarterbacks. Searches for ‘tom brady’ and ‘eli manning’ both jumped last week as curious fans looked for information on each of the players. The weekly search term share of traffic increased 336% for ‘tom brady’ and 209% [...][ READ MORE ]

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