Posts Tagged ‘ Super Bowl ’
For Super Bowl advertising success, it seems that advertisers need to produce a spot which is either outrageous or outstanding in order to produce the necessary amount of buzz to justify ad spend. Groupon’s ads produced a fair amount of outrage and the resulting online impact was that among Super Bowl advertisers, Groupon.com received the [...][ READ MORE ]
No matter what teams are playing, every Super Bowl party needs to have good snacks to eat while watching the game. Last week as football (and ad) fans got their planning underway, search clicks on a portfolio of search terms for Super Bowl recipes increased 239%, as compared to the previous week. The ratio of [...][ READ MORE ]
As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were related to Super Bowl ads during the week ending February 13, 2010, the top ten [...][ READ MORE ]
On Sunday Super Bowl XLIV became the most watched US TV program in history, finally unseating the “M*A*S*H” finale, the previous record holder for nearly three decades. While normally there is good reason to be skeptical about ad viewership, the Super Bowl provides a rare exception for the ads to also have a major role [...][ READ MORE ]
Excitement around two new movies caused the most immediate spike in visits to the websites of Super Bowl advertisers on Super Bowl Sunday. Promotion of the trailer for the 4th Fast & Furious movie resulted in the highest lift in visits among the websites of Super Bowl advertisers as compared to the previous day. The [...][ READ MORE ]
For consumers in the market for a new television to watch the Super Bowl on Sunday, retailers are offering plenty of discounts and promotions. The National Retail Federation is predicting that the number of TVs sold will increase more than 50% from last year, so I decided to see how that might translate into search [...][ READ MORE ]
