Posts Tagged ‘ Sports ’
After winning 8 gold medals, it is no surprise that Michael Phelps tops the list of most searched for Olympic athletes in the week to 16th August 2008. The following chart shows the five most searched for Olympic athletes last week – with searches for “Michael Phelps” more than three times higher than for “Shawn [...][ READ MORE ]
Just after the opening ceremonies, on 10th August 2008, traffic to Sports websites reached their second highest peak of the year. The most popular Olympics destination online last week was Yahoo! Olympics followed by NBCOlympics.com. It seems that most consumers were lured to Olympics content from portals rather than searching for it directly. Last week, [...][ READ MORE ]
Hitwise recently added DMA® (Designated Market Area) reporting to our demographics data and with 2008 Beijing Olympics underway we wanted to see which markets have visited the NBCOlympics.com website the most in the past four weeks. In television industry network execs hope that the big markets tune in for special events and that has been [...][ READ MORE ]
Once the 2008 NCAA Tournament got underway last week, productivity in some workplaces probably suffered. With some of the initial games played during working hours, fans depended upon the Internet to watch the tournament games and keep up with the scores. The website for NCAA Sports March Madness on Demand, which offers both highlights and [...][ READ MORE ]
Major League Baseball opening day is still four days away but sports fans are already racing online for team news, tickets and gossip. Last week, share of US Internet visits to Baseball websites hit a high so far in 2008 and were up 34% compared with four weeks ago. Year on year visits are up [...][ READ MORE ]
Everyone is getting geared up for Sunday’s Super Bowl and there is growing interest in each of the quarterbacks. Searches for ‘tom brady’ and ‘eli manning’ both jumped last week as curious fans looked for information on each of the players. The weekly search term share of traffic increased 336% for ‘tom brady’ and 209% [...][ READ MORE ]
For consumers in the market for a new television to watch the Super Bowl on Sunday, retailers are offering plenty of discounts and promotions. The National Retail Federation is predicting that the number of TVs sold will increase more than 50% from last year, so I decided to see how that might translate into search [...][ READ MORE ]
I am getting ready for a trip to Boston for the holidays and given New England’s recent spate of good luck, I feel the need to brush up on some sports news. I can’t compete on actual knowledge of football so I thought I’d dig up some Hitwise stats to impress my friends. The most [...][ READ MORE ]
March Madness officially begins on the Ides of March, and basketball fans around the country have been scrambling all week to fill out their brackets in time. Most likely you have signed up with Yahoo!, ESPN or CBS Sportsline bracket pools – all three have been jockeying for the top spot in market share this [...][ READ MORE ]
If the Super Bowl was a popularity contest, looking at the traffic levels to the Chicago Bears and Indianapolis Colts websites before the game would have led me to predict a win for the Bears. During the month of January, the market share of visits to Chicago Bears website was twice as large as the [...][ READ MORE ]
