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	<title>Hitwise Blog &#187; Sports</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>NHL Dominant in Canada, Popularity on the Rise in the US</title>
		<link>http://www.experian.com/blogs/hitwise/2012/05/25/nhl-dominant-in-canada-popularity-on-the-rise-in-the-us/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/05/25/nhl-dominant-in-canada-popularity-on-the-rise-in-the-us/#comments</comments>
		<pubDate>Fri, 25 May 2012 17:13:34 +0000</pubDate>
		<dc:creator>Andrew Lopanik</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Ottawa Senators]]></category>
		<category><![CDATA[Professional Sports]]></category>
		<category><![CDATA[Search Intelligence]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30065</guid>
		<description><![CDATA[For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year. Specifically, when the last Canadian-based NHL team was eliminated [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/05/25/nhl-dominant-in-canada-popularity-on-the-rise-in-the-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boston Fans are “Super” Engaged Online Compared to New York</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 06:23:29 +0000</pubDate>
		<dc:creator>Andrew Lopanik</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Strategies]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29857</guid>
		<description><![CDATA[As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/03/super-bowl-game-time-recipes-and-celebrity-bets-searches-rise-as-giants-pats-showdown-approaches/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/03/super-bowl-game-time-recipes-and-celebrity-bets-searches-rise-as-giants-pats-showdown-approaches/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 04:28:50 +0000</pubDate>
		<dc:creator>Lauren Rice</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29867</guid>
		<description><![CDATA[The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/02/03/super-bowl-game-time-recipes-and-celebrity-bets-searches-rise-as-giants-pats-showdown-approaches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl, Search and Social</title>
		<link>http://www.experian.com/blogs/hitwise/2011/02/04/super-bowl-search-and-social/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/02/04/super-bowl-search-and-social/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 09:56:49 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2011/02/04/super-bowl-search-and-social/</guid>
		<description><![CDATA[I love this time of year. Anticipation builds around the match-up, Green Bay vs. Pittsburgh, Danica Patrick plus Jillian Michaels on the eagerly anticipated Go Daddy commercial, and whether the Super Bowl could cause a heart attack mid-game. But beyond Packers vs. Steelers (I&#8217;ll leave the Patrick vs. Michaels match-up for a post game analysis) [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/02/04/super-bowl-search-and-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>World Cup Traffic Increases</title>
		<link>http://www.experian.com/blogs/hitwise/2010/06/22/world-cup-traffic-increases/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/06/22/world-cup-traffic-increases/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:29:45 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/06/22/world-cup-traffic-increases/</guid>
		<description><![CDATA[Visits to a custom category of websites with World Cup Coverage increased 69% last week as compared to the previous week. The World Cup section of Yahoo! Sports captured over 1/3rd of visits for the week ending June 19, 2010 followed by Univision Futbol (one of the only official websites streaming all of the games [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/06/22/world-cup-traffic-increases/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>World Cup Searches Grow in US</title>
		<link>http://www.experian.com/blogs/hitwise/2010/06/04/world-cup-searches-grow-in-us/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/06/04/world-cup-searches-grow-in-us/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 12:43:52 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/06/04/world-cup-searches-grow-in-us/</guid>
		<description><![CDATA[One week left to go before the 2010 FIFA World Cup gets underway in South Africa and World Cup related searches in the US are increasing each week as we near June 11th. Search clicks increased 10% for the week ending May 29, 2010 over the previous week and 64% when compared to the week [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/06/04/world-cup-searches-grow-in-us/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Super Bowl Ad  Searches</title>
		<link>http://www.experian.com/blogs/hitwise/2010/02/22/super-bowl-ad-searches/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/02/22/super-bowl-ad-searches/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:38:01 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/02/22/super-bowl-ad-searches/</guid>
		<description><![CDATA[As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were related to Super Bowl ads during the week ending February 13, 2010, the top ten [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/02/22/super-bowl-ad-searches/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Traffic Lifts from Super Bowl Ads</title>
		<link>http://www.experian.com/blogs/hitwise/2010/02/10/traffic-lifts-from-super-bowl-ads/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/02/10/traffic-lifts-from-super-bowl-ads/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:22:05 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/02/10/traffic-lifts-from-super-bowl-ads/</guid>
		<description><![CDATA[On Sunday Super Bowl XLIV became the most watched US TV program in history, finally unseating the &#8220;M*A*S*H&#8221; finale, the previous record holder for nearly three decades. While normally there is good reason to be skeptical about ad viewership, the Super Bowl provides a rare exception for the ads to also have a major role [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/02/10/traffic-lifts-from-super-bowl-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>March Madness Search Strategies</title>
		<link>http://www.experian.com/blogs/hitwise/2009/03/20/march-madness-search-strategies/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/03/20/march-madness-search-strategies/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 14:43:07 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[Search Strategies]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/03/20/march-madness-search-strategies/</guid>
		<description><![CDATA[It goes without saying that during the NCAA Basketball Tournament, visits will increase to the websites that provide coverage of the games &#8211; particularly on those that offer live video during work hours. As the tournament gets underway, we decided to look at the search terms that are driving traffic to websites hoping to attract [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/03/20/march-madness-search-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online impact of Super Bowl ads</title>
		<link>http://www.experian.com/blogs/hitwise/2009/02/10/online-impact-of-super-bowl-ads/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/02/10/online-impact-of-super-bowl-ads/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 11:58:59 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/02/10/online-impact-of-super-bowl-ads/</guid>
		<description><![CDATA[Excitement around two new movies caused the most immediate spike in visits to the websites of Super Bowl advertisers on Super Bowl Sunday. Promotion of the trailer for the 4th Fast &#38; Furious movie resulted in the highest lift in visits among the websites of Super Bowl advertisers as compared to the previous day. The [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/02/10/online-impact-of-super-bowl-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael Phelps Most Searched for Olympic Athlete</title>
		<link>http://www.experian.com/blogs/hitwise/2008/08/20/michael-phelps-most-searched-for-olympic-athlete/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/08/20/michael-phelps-most-searched-for-olympic-athlete/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 18:13:02 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/08/20/michael-phelps-most-searched-for-olympic-athlete/</guid>
		<description><![CDATA[After winning 8 gold medals, it is no surprise that Michael Phelps tops the list of most searched for Olympic athletes in the week to 16th August 2008. The following chart shows the five most searched for Olympic athletes last week &#8211; with searches for &#8220;Michael Phelps&#8221; more than three times higher than for &#8220;Shawn [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/08/20/michael-phelps-most-searched-for-olympic-athlete/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beijing Bests Turin Online Lured by Portals</title>
		<link>http://www.experian.com/blogs/hitwise/2008/08/13/beijing-bests-turin-online-lured-by-portals/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/08/13/beijing-bests-turin-online-lured-by-portals/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 09:25:35 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/08/13/beijing-bests-turin-online-lured-by-portals/</guid>
		<description><![CDATA[Just after the opening ceremonies, on 10th August 2008, traffic to Sports websites reached their second highest peak of the year. The most popular Olympics destination online last week was Yahoo! Olympics followed by NBCOlympics.com. It seems that most consumers were lured to Olympics content from portals rather than searching for it directly. Last week, [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/08/13/beijing-bests-turin-online-lured-by-portals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>LA and NYC Top DMA® Markets Visiting NBC Olympics.com</title>
		<link>http://www.experian.com/blogs/hitwise/2008/08/07/la-and-nyc-top-dma-markets-visiting-nbcolympics-com/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/08/07/la-and-nyc-top-dma-markets-visiting-nbcolympics-com/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 15:16:06 +0000</pubDate>
		<dc:creator>Hitwise Research</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/08/07/la-and-nyc-top-dma-markets-visiting-nbcolympics-com/</guid>
		<description><![CDATA[Hitwise recently added DMA&#174; (Designated Market Area) reporting to our demographics data and with 2008 Beijing Olympics underway we wanted to see which markets have visited the NBCOlympics.com website the most in the past four weeks. In television industry network execs hope that the big markets tune in for special events and that has been [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/08/07/la-and-nyc-top-dma-markets-visiting-nbcolympics-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>March Madness at work (literally, at work)</title>
		<link>http://www.experian.com/blogs/hitwise/2008/03/28/march-madness-at-work-literally-at-work/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/03/28/march-madness-at-work-literally-at-work/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 17:51:54 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/03/28/march-madness-at-work-literally-at-work/</guid>
		<description><![CDATA[Once the 2008 NCAA Tournament got underway last week, productivity in some workplaces probably suffered. With some of the initial games played during working hours, fans depended upon the Internet to watch the tournament games and keep up with the scores. The website for NCAA Sports March Madness on Demand, which offers both highlights and [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/03/28/march-madness-at-work-literally-at-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MLB Season Starts Early Online</title>
		<link>http://www.experian.com/blogs/hitwise/2008/03/20/mlb-season-starts-early-online/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/03/20/mlb-season-starts-early-online/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 09:00:33 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/03/20/mlb-season-starts-early-online/</guid>
		<description><![CDATA[Major League Baseball opening day is still four days away but sports fans are already racing online for team news, tickets and gossip. Last week, share of US Internet visits to Baseball websites hit a high so far in 2008 and were up 34% compared with four weeks ago. Year on year visits are up [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/03/20/mlb-season-starts-early-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl Quarterback Fascination</title>
		<link>http://www.experian.com/blogs/hitwise/2008/01/31/super-bowl-quarterback-fascination/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/01/31/super-bowl-quarterback-fascination/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 09:51:02 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/01/31/super-bowl-quarterback-fascination/</guid>
		<description><![CDATA[Everyone is getting geared up for Sunday&#8217;s Super Bowl and there is growing interest in each of the quarterbacks. Searches for &#8216;tom brady&#8217; and &#8216;eli manning&#8217; both jumped last week as curious fans looked for information on each of the players. The weekly search term share of traffic increased 336% for &#8216;tom brady&#8217; and 209% [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/01/31/super-bowl-quarterback-fascination/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New TVs for Super Bowl Sunday</title>
		<link>http://www.experian.com/blogs/hitwise/2008/01/28/new-tvs-for-super-bowl-sunday/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/01/28/new-tvs-for-super-bowl-sunday/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 15:17:31 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/01/28/new-tvs-for-super-bowl-sunday/</guid>
		<description><![CDATA[For consumers in the market for a new television to watch the Super Bowl on Sunday, retailers are offering plenty of discounts and promotions. The National Retail Federation is predicting that the number of TVs sold will increase more than 50% from last year, so I decided to see how that might translate into search [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/01/28/new-tvs-for-super-bowl-sunday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dallas Cowboys Beat Patriots Online</title>
		<link>http://www.experian.com/blogs/hitwise/2007/12/05/dallas-cowboys-beat-patriots-online/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/12/05/dallas-cowboys-beat-patriots-online/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 17:00:32 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/12/05/dallas-cowboys-beat-patriots-online/</guid>
		<description><![CDATA[I am getting ready for a trip to Boston for the holidays and given New England&#8217;s recent spate of good luck, I feel the need to brush up on some sports news. I can&#8217;t compete on actual knowledge of football so I thought I&#8217;d dig up some Hitwise stats to impress my friends. The most [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/12/05/dallas-cowboys-beat-patriots-online/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>March Madness &#8211; Top Tournament Pool Websites</title>
		<link>http://www.experian.com/blogs/hitwise/2007/03/14/march-madness-top-tournament-pool-websites/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/03/14/march-madness-top-tournament-pool-websites/#comments</comments>
		<pubDate>Wed, 14 Mar 2007 17:45:44 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/03/14/march-madness-top-tournament-pool-websites/</guid>
		<description><![CDATA[March Madness officially begins on the Ides of March, and basketball fans around the country have been scrambling all week to fill out their brackets in time. Most likely you have signed up with Yahoo!, ESPN or CBS Sportsline bracket pools &#8211; all three have been jockeying for the top spot in market share this [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/03/14/march-madness-top-tournament-pool-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bears Vs. Colts and Post Game Merchandise Shopping</title>
		<link>http://www.experian.com/blogs/hitwise/2007/02/08/bears-vs-colts-and-post-game-merchandise-shopping/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/02/08/bears-vs-colts-and-post-game-merchandise-shopping/#comments</comments>
		<pubDate>Thu, 08 Feb 2007 10:05:00 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/02/08/bears-vs-colts-and-post-game-merchandise-shopping/</guid>
		<description><![CDATA[If the Super Bowl was a popularity contest, looking at the traffic levels to the Chicago Bears and Indianapolis Colts websites before the game would have led me to predict a win for the Bears. During the month of January, the market share of visits to Chicago Bears website was twice as large as the [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/02/08/bears-vs-colts-and-post-game-merchandise-shopping/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
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