Posts Tagged ‘ Sports ’
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year. Specifically, when the last Canadian-based NHL team was eliminated [...][ READ MORE ]
As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...][ READ MORE ]
The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...][ READ MORE ]
I love this time of year. Anticipation builds around the match-up, Green Bay vs. Pittsburgh, Danica Patrick plus Jillian Michaels on the eagerly anticipated Go Daddy commercial, and whether the Super Bowl could cause a heart attack mid-game. But beyond Packers vs. Steelers (I’ll leave the Patrick vs. Michaels match-up for a post game analysis) [...][ READ MORE ]
Visits to a custom category of websites with World Cup Coverage increased 69% last week as compared to the previous week. The World Cup section of Yahoo! Sports captured over 1/3rd of visits for the week ending June 19, 2010 followed by Univision Futbol (one of the only official websites streaming all of the games [...][ READ MORE ]
One week left to go before the 2010 FIFA World Cup gets underway in South Africa and World Cup related searches in the US are increasing each week as we near June 11th. Search clicks increased 10% for the week ending May 29, 2010 over the previous week and 64% when compared to the week [...][ READ MORE ]
As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were related to Super Bowl ads during the week ending February 13, 2010, the top ten [...][ READ MORE ]
On Sunday Super Bowl XLIV became the most watched US TV program in history, finally unseating the “M*A*S*H” finale, the previous record holder for nearly three decades. While normally there is good reason to be skeptical about ad viewership, the Super Bowl provides a rare exception for the ads to also have a major role [...][ READ MORE ]
It goes without saying that during the NCAA Basketball Tournament, visits will increase to the websites that provide coverage of the games – particularly on those that offer live video during work hours. As the tournament gets underway, we decided to look at the search terms that are driving traffic to websites hoping to attract [...][ READ MORE ]
Excitement around two new movies caused the most immediate spike in visits to the websites of Super Bowl advertisers on Super Bowl Sunday. Promotion of the trailer for the 4th Fast & Furious movie resulted in the highest lift in visits among the websites of Super Bowl advertisers as compared to the previous day. The [...][ READ MORE ]
