Posts Tagged ‘ Social Networks ’
As Facebook Inc. filed for its initial-public-offering yesterday afternoon, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial valuation, we’re all already aware of the magnitude of the business – below we reveal [...][ READ MORE ]
On June 28, 2011, Google+ launched with a limited, invitation-only beta. Now, nearly a month and half later and a less restrictive invitation policy, what does the data have to say about who’s using the nascent network? The late Everett Rogers, in his book, Diffusion of Innovation, discusses the sequential adoption of new ideas or [...][ READ MORE ]
As I’ve discussed before, examining search term data across all engines, while providing excellent tactical insight for search programs, also can provide invaluable insight for brand marketers. We’re now able to provide a new search metric beyond volume (search volume for a specific term over all term volume) and breadth (# of search term variations [...][ READ MORE ]
A few weeks ago when I posted my blog entry about Facebook being the largest news reader I received a few comments and emails noting that visitors aren’t as valuable if they don’t come back. Advertisers and retailers need some assurance that visitors will return again and again. Hitwise data indicate that visitors from Facebook.com [...][ READ MORE ]
A couple of weeks ago, I did a follow up post on my blog entry, “Facebook Largest News Reader?”. The entry illustrated that Facebook users prefer Broadcast Media while Google News readers prefer Print Media. Several readers requested that I add Twitter to the mix. Twitter.com accounted for 0.14% of upstream visits to News and [...][ READ MORE ]
A couple of weeks ago, I posted an entry about Facebook becoming the largest news reader. Facebook does send more traffic to News and Media sites than Google News but looking more closely at the data, I noticed that the two sites send traffic to a very different list of News and Media websites. The [...][ READ MORE ]
Marshall Kirkpatrick at Read Write Web had an interesting piece suggesting that Facebook could become the world’s leading news reader. A recent Facebook company blog entry encouraged members to set up a news feed on Facebook. Kirkpatrick contends that with a few tweeks, Facebook could become a major distribution force for news content. The last [...][ READ MORE ]
Thanks to the ease of file sharing, media companies have been battling piracy to protect content like music, movies, and TV shows online. Last year, Hulu was launched by NBC Universal, News Corp., and The Walt Disney Co. as one of the first initiatives to offer a broad selection of content online and monetize the [...][ READ MORE ]
A quick update from my Twitter post from last month. I had the pleasure of speaking at two excellent conferences this week, iMedia Breakthrough and Digital Media West. During the Q&A of my talk at Digital Media, I was asked about my views of Twitter’s staying power versus competition from Facebook. I think this charts [...][ READ MORE ]
On the heels of yesterday’s rumor that Twitter is close to securing an additional $100 million in financing, which would place the company’s valuation in the $1 billion range, I decided to take a quick look at Twitter’s market share of visits to see if the hype is matched by site traffic. It should be [...][ READ MORE ]
