Posts Tagged ‘ Social Networking ’
Yesterday my colleague Heather wrote a blog post about the top searches on YouTube; which are dominated by music-related searches. Along those same lines, I have been monitoring the top websites receiving traffic from a portfolio of 1300 band & artist names over the past few months to identify the top music destinations. The largest [...][ READ MORE ]
The inauguration of Barack Obama as the 44th President of the United States was a major event for US Internet users on Tuesday since many needed to rely upon online streaming on news websites to view the event from work. As one might expect, the Broadcast Media and Politics categories were the main beneficiaries from [...][ READ MORE ]
The recent release of the G1 (aka Google phone) through T-Mobile and soon to be released Blackberry Bold & Storm prompted me to compare search activity among the new handheld devices. We often compare the search volume on new products to gauge the strength of consumer interest and how that may translate into sales. The [...][ READ MORE ]
Today is Facebook’s F8 conference is taking place in San Francisco, helping to keep the spotlight omnipresent upon the social networking category. In the US, MySpace continues to be the largest social network and the market share of visits was 3.5x that of Facebook for the week ending July 19, 2008. However, in terms of [...][ READ MORE ]
Today I am speaking at the Internet Retailer conference at a session called ‘New Frontiers: Marketing and Merchandising on Social Media’. Since the discussion could never be complete without a look at the traffic on social networks, I checked to see how everyone’s favorite category is doing (c’mon you love it or hate it). When [...][ READ MORE ]
Today is Earth Day, so it seems appropriate to look at the consumer sentiment around one of the most popular marketing trends right now – ‘going green’. I started with some of the basics to see what are the most common search queries including the word green. When narrowing this down to the relevant terms, [...][ READ MORE ]
Another social network has been purchased, during this round, Time Warner’s AOL unit has acquired Bebo for $850 million. The social networking category has been a continued area of interest, particularly among media and technology companies hoping to take advantage of one of the Internet’s most popular communication vehicles to boost advertising inventory. Some of [...][ READ MORE ]
Today Google made its official announcement (NYTimes coverage) of the networks that have joined their OpenSocial initiative. By adding sites not yet named in Tuesday’s NYTimes piece, namely the addition of MySpace, we have a completely different picture of the combined OpenSocial sites compared to Facebook. By popular requests here’s an updated chart: Tweet[ READ MORE ]
Often we get asked about up-and-coming social networks. Three focused communities have been growing rapidly this year: CafeMom, a network for mothers, Daily Strength, a support community for those with health issues and other life problems, and Eons, a social network for the 50+ set. Here are some stats on these sites: CafeMom seems to [...][ READ MORE ]
Today’s press release from Hitwise lists the top 20 social networking sites for February 2007, and discusses growing sites. Here are some key points: The market share of visits to the custom category of the top 20 social networking sites increased by 11.5% from January 2007 to February 2007. Year-over-year (February 2006 – February 2007) [...][ READ MORE ]
