Posts Tagged ‘ Social Networking ’
We’re often thinking about what people are doing on social networks and one of the most common uses is keeping in touch with friends and family, especially for birthday greetings and holiday messages. Once the domain of e-greetings, social networks have instead become the common place to send & post messages. While the traffic to [...][ READ MORE ]
Notice anything different about your friends on Facebook? Suddenly they all look a bit more like celebrities! The latest trend to hit Facebook has been to replace your profile picture with one of your celebrity doppelganger. Last week, the top 2 search terms including the word ‘celebrity’ were ‘what celebrity do I look like’ and [...][ READ MORE ]
Social networking has become the most popular activity online and visits to the category represented 13% of all US Internet visits in December. As the social networking audience continues to grow, the category has become a major source of traffic for retailers, surpassing categories such as Rewards and Directories, comprised of comparison shopping tools and [...][ READ MORE ]
The main Google page has been ranked the most visited site on a daily basis for U.S. Internet users. That statement has held true for 364 days of 2009. Google’s dominance of “all category” visits was disrupted when Facebook visits surged on Christmas Day. Facebook was able, albeit by a slighter margin, to recapture the [...][ READ MORE ]
Last week, our custom category of 155 Social Networking websites received just over 10% of all US Internet visits. With such a large audience, marketers have flocked to websites like Facebook and Twitter to reach out to consumers during the holiday shopping season. The share of downstream traffic to the Retail 500 coming from both [...][ READ MORE ]
A quick update from my Twitter post from last month. I had the pleasure of speaking at two excellent conferences this week, iMedia Breakthrough and Digital Media West. During the Q&A of my talk at Digital Media, I was asked about my views of Twitter’s staying power versus competition from Facebook. I think this charts [...][ READ MORE ]
Social networking has continued to be one of the most activities online with online users, second only to search (and likely to surpass soon). The Social Networking category has experienced a resurgence of growth as websites like Facebook and Twitter have increased in popularity. Visits to a custom category of 155 Social Networking websites increased [...][ READ MORE ]
For the first time in three years, searches for ‘craigslist’ surpassed ‘myspace,’ highlighting the increasing popularity of online classifieds during the economic downturn.U.S. searches on the term “craigslist” have increased 105 percent for the week ending March 14, 2009, compared with the same week last year. This is the first time that the query has [...][ READ MORE ]
Posting digital photos online remains a popular activity among many Internet users, particularly as many are increasingly uploading to social networks along with photo sharing websites. Among the photo sharing websites, the market share of visits for the top ranked Photobucket, declined 24% to reach 27% in February 2009 from 36% the same month one [...][ READ MORE ]
Today is the fifth anniversary of the launch of Facebook, so I thought it would be a good opportunity to look at the website’s impact upon the social networking category. Overall, Facebook was the #5 ranked website by total market share of visits in January 2009. One year ago, visits to Facebook represented 15% of [...][ READ MORE ]
