Posts Tagged ‘ Social Media ’
Notice anything different about your friends on Facebook? Suddenly they all look a bit more like celebrities! The latest trend to hit Facebook has been to replace your profile picture with one of your celebrity doppelganger. Last week, the top 2 search terms including the word ‘celebrity’ were ‘what celebrity do I look like’ and [...][ READ MORE ]
Social networking has become the most popular activity online and visits to the category represented 13% of all US Internet visits in December. As the social networking audience continues to grow, the category has become a major source of traffic for retailers, surpassing categories such as Rewards and Directories, comprised of comparison shopping tools and [...][ READ MORE ]
Last week, our custom category of 155 Social Networking websites received just over 10% of all US Internet visits. With such a large audience, marketers have flocked to websites like Facebook and Twitter to reach out to consumers during the holiday shopping season. The share of downstream traffic to the Retail 500 coming from both [...][ READ MORE ]
A quick update from my Twitter post from last month. I had the pleasure of speaking at two excellent conferences this week, iMedia Breakthrough and Digital Media West. During the Q&A of my talk at Digital Media, I was asked about my views of Twitter’s staying power versus competition from Facebook. I think this charts [...][ READ MORE ]
Following this week’s ‘s announcement that Facebook will acquire Friendfeed, we wanted to share a few stats from the US (Robin posted UK stats earlier this week). First, let’s put the size of the two sites in context. Facebook ranked #2 among All Categories of websites last week (behind Google) and was #1 among Social [...][ READ MORE ]
Robin Goad, our UK Research Director wrote about the surge in traffic to Facebook in the UK in response to the premier this weekend of personalized or vanity usernames. Here’s a daily chart of Facebook’s U.S. marketshare: While we also witnessed an uptick in marketshare this weekend, up 2.8% from Friday June 12th to Saturday [...][ READ MORE ]
A piece of research published this week by Forrester and Shop.org about the mix of online marketing tactics retailers plan to use this year caught my eye. How does actual consumer behavior compare with how marketers plan to allocate budgets? The following chart shows the online marketing mix for our Retail 500 Index, a custom [...][ READ MORE ]
Is Twitter, as Eric Schmidt opined last week, the poor man’s email? Is it a Facebook or Google killer? What can clickstream data tell us about how people are using Twitter and how does that compare to email, Facebook and search engines? The following table shows the top 20 websites visited after Twitter.com in February. [...][ READ MORE ]
Today is the fifth anniversary of the launch of Facebook, so I thought it would be a good opportunity to look at the website’s impact upon the social networking category. Overall, Facebook was the #5 ranked website by total market share of visits in January 2009. One year ago, visits to Facebook represented 15% of [...][ READ MORE ]
The inauguration of Barack Obama as the 44th President of the United States was a major event for US Internet users on Tuesday since many needed to rely upon online streaming on news websites to view the event from work. As one might expect, the Broadcast Media and Politics categories were the main beneficiaries from [...][ READ MORE ]
