Posts Tagged ‘ Social Media ’
Once again, the Internet provides the opportunity to make dreams come true, or at least get a viral campaign off the ground quickly. Despite the mayor shooting down the idea to build a statue of RoboCop (from the 1987 movie) in Detroit via Twitter on Feb 7th, a group of fans decided to begin raising [...][ READ MORE ]
Whenever I start to see friends posting about joining a new website on Facebook or Twitter, I always begin to monitor the traffic patterns to for more widespread adoption. One good example is Quora.com, a much-talked about crowd sourced question and answer website, where visits have been steadily growing since the public launch in June [...][ READ MORE ]
Let’s face it, $6 billion is a lot of money, especially considering the hyper-innovation we’re seeing in the social buying space. In a previous post less then two months ago we analyzed the difference between Groupon and LivingSocial visitors. At the time, visits to Groupon outnumber those to LivingSocial by a factor of 10-1. In [...][ READ MORE ]
With Facebook ranked as the #1 website in the US, retailers have been increasingly turning to social media to communicate with current and potential customers, particularly during the critical holiday shopping season. As a traffic driver, the Social Networking and Forums category ranked 3rd overall behind Search Engines and cross-shopping across other retailers in the [...][ READ MORE ]
The buzz continues to build around group coupon/social buying phenomenon. First Google’s rumored offering of $6 billion for sector leader Groupon, and now, the Washington Post is reporting that Amazon is poised to make a $150 million dollar investment in competitor LivingSocial. According to the Post, this investment will put LivingSocial’s valuation at $1 billion. [...][ READ MORE ]
In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week. The amount of content consumption taking place on [...][ READ MORE ]
The Social Security Administration may not be the first website that comes to mind when thinking about search or social, but these two sources combined accounted for half of the traffic referrals in October 2010. Search engines referred 43% of the upstream traffic to the website of the Social Security Administration and of those visitors, [...][ READ MORE ]
My colleague Robin Goad wrote about the rising popularity of Moshi Monsters in the UK, so I was curious to see how the website is performing in the US. Moshi Monsters offers visitors the chance to adopt a pet monster and take care of their monster by earning a virtual currency called ‘Rox’ through solving [...][ READ MORE ]
Location-based services have been a popular topic this week, as Twitter enabled geo-location features and Facebook announced the launch of a new location-based feature in April. Another location-based social network, Foursquare, marked their one year anniversary of their launch yesterday. While the primary use of the service is to ‘check-in’ with mobile devices at local [...][ READ MORE ]
During the 2010 Winter Olympic Games, P&G started a campaign called ‘Thank You Mom‘ to help with the cost of travel and accommodations for the mom (or important supporter) of all of the Team USA athletes so they could see their children compete. The accompanying website, Thankyoumom.com provided content from blogs, videos and tweets from [...][ READ MORE ]
