Posts Tagged ‘ Shopping & Classifieds ’
Memorial Day weekend is a popular time for home improvement. The Hitwise Shopping and Classifieds – House and Garden industry typically sees a lift in the week leading to the long weekend and this year was no exception. Visits to House and Garden websites were up 5% for the week. Home Depot, the #1 website [...][ READ MORE ]
A piece of research published this week by Forrester and Shop.org about the mix of online marketing tactics retailers plan to use this year caught my eye. How does actual consumer behavior compare with how marketers plan to allocate budgets? The following chart shows the online marketing mix for our Retail 500 Index, a custom [...][ READ MORE ]
Last week we published a report on the Classifieds industry. Yesterday we issued a news release with some of the findings and I wanted to share some those findings here as well. Classifieds is one of the fastest growing industries with visits up 84% year over year in February 09. The following chart illustrates that [...][ READ MORE ]
It will surprise no one that Valentines Day is going to be a tough for retailers. Visits to Flowers and Gifts websites were down 9% year over year last week. However, Hitwise data show that there is still hope for ailing retailers – at least those that can offer last minute offers and delivery to [...][ READ MORE ]
Yesterday, Google settled the long-standing lawsuit over book-scanning, agreeing to pay $125 million to settle two copyright lawsuits over its book-scanning efforts and allowing it to make millions of out-of-print books available for reading and purchasing online. Three years ago, Bill Tancer (GM of Global Research for Hitwise) posted data showing that book retailers are [...][ READ MORE ]
Virtual worlds are hugely popular online but retailers still often struggle with how to market via these worlds. As marketing budgets are being cut, retailers need to make an ever stronger case for new initiatives. The recent promotion that Kohls has run with Stardoll offers an interesting example of how to tap into this audience. [...][ READ MORE ]
Craigslist traffic just keeps climbing. Year on year last week, share of US visits to Craigslist.org were up 93%. And it’s not just traffic to the main Craigslist page, share of US Internet visits to the Hitwise Classifieds category, which is dominated by Craigslist properties, grew 137% year on year last week. (We track each [...][ READ MORE ]
A colleague sent me an email about Mark Malkoff moving into Ikea while his NY apartment is fumigated. I checked Hitwise data and found a nice spike in traffic to the marklivesinikea.com website and in searches for “mark malkoff”, with Thursday the biggest day for visits to the website. The stunt has no doubt been [...][ READ MORE ]
I keep hearing about Etsy. First my mother mailed me a newspaper clipping about it and now Bobbie Johnson, technology correspondent with the Guardian, has named it one of the hit websites for 2008. Etsy is a “place to buy all things handmade”. I took a look at Hitwise and it seems my mother and [...][ READ MORE ]
With the weather brining a chill and holiday gift buying well under way, US Internet searches for “uggs” rose 64% last week The term “uggs” showed up in my fast moving search terms report and ranked as the 5th fastest moving search term based on volume in the Shopping & Classifieds category and Bill mentioned [...][ READ MORE ]
