Posts Tagged ‘ Shopping & Classifieds ’
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7 August 2010) “iphone 4″ was the top Canadian search term that included the word “iphone”, [...][ READ MORE ]
Canadians are heavy users of search engines and as we see in most markets, Search Engines are the top source of upstream visits to retail websites. In the month of June 2010, one third (33.21%) of upstream visits to Shopping and Classifieds websites came directly from a Search Engine. But, that is down year over [...][ READ MORE ]
We Canadians are notorious for our weather talk. Last week’s heat wave in Ontario and Eastern Quebec, Ottawa, Toronto and Montreal in particular, drove our obsession to new heights. Weather websites accounted for more than 1 in every 100 Canadian internet visits. Canadians were twice as likely to vistis Weather websites last week than were [...][ READ MORE ]
I wanted to elaborate on a point raised in my blog post last week about Shopping and Classifieds trends in Canada. I mentioned in the post that House and Garden websites enjoyed 26% growth in share of Canadian internet visits year over year to April 2010 to become the fifth largest retail industry in Canada [...][ READ MORE ]
A recent Statistics Canada (StatsCan) report found that more Canadians are window shopping and making purchases online. This week we published a report on the online retail industry in Canada, Online Retail Trends and Opportunities, which similarly showed an 8% year over year increase in visits to Shopping and Classifieds websites in April. The most [...][ READ MORE ]
Canadian internet visits to House and Garden websites were up 16% year over year last week (week to 1st May 2010). House and Garden is one of the largest retail categories based on share of internet visits in Canada, ranking as the 5th largest category last week (behind Classifieds, Rewards and Directories, Auctions and Department [...][ READ MORE ]
Google’s Nexus One phone is a direct competitor to Apple’s iPhone and the battle lines are being drawn. As illustrated below, the launch of the Nexus One attracted a great deal of excitement online, with searches for “nexus one” accounting for 1 in every 14,000 US Internet searches the week to January 9, 2010. As [...][ READ MORE ]
The term “playmobil egypt” appeared #6 among the Fast Moving Search Terms sending visits to Shopping and Classifieds websites, entering the ranks of the most searched for products this holiday season. Searches for “playmobil egypt” soared from 0% a week ago to overtake searches for the “playmobil” brand name. This subject is near and dear [...][ READ MORE ]
The search term “grey suede boots” was a Fast Moving Search Term last week in Canada among search terms sending visits to Shopping and Classifieds websites. The term appeared #2 on the Fast Moving Search Terms report and is a good example of an opportunity for Canadian retailers. The following table shows the top 20 [...][ READ MORE ]
In looking through Search Term Variation reports on Hitwise for some top Canadian retailers, I kept noticing the word “flyer” included with the brands’ names. For example, a Search Term Variations report for “loblaws” puts “loblaws flyer” at #3 behind “loblaws” and “loblaws superstore” in the twelve weeks to September 5, 2009. Similarly, “canadian tire [...][ READ MORE ]
