Posts Tagged ‘ Search ’
Visits to the website of the National Hurricane Center jumped to represent 7.5% of all visits to the News and Media – Weather category on Tuesday, August 31, 2010. The National Hurricane Center ranked 4th among the 227 websites included in the category on Tuesday as fears increased regarding the projected path of Hurricane Earl, [...][ READ MORE ]
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7 August 2010) “iphone 4″ was the top Canadian search term that included the word “iphone”, [...][ READ MORE ]
Canadians are heavy users of search engines and as we see in most markets, Search Engines are the top source of upstream visits to retail websites. In the month of June 2010, one third (33.21%) of upstream visits to Shopping and Classifieds websites came directly from a Search Engine. But, that is down year over [...][ READ MORE ]
Google Thursday announced an agreement to acquire ITA Software, a flight information software company. We at Hitwise have been waiting for such an announcement for some time. In 2006 when Google Finance was launched, we looked at the top downstream industries from Google and noticed an obvious gap: Travel. Then again in 2008, when Google [...][ READ MORE ]
Visits to a custom category of websites with World Cup Coverage increased 69% last week as compared to the previous week. The World Cup section of Yahoo! Sports captured over 1/3rd of visits for the week ending June 19, 2010 followed by Univision Futbol (one of the only official websites streaming all of the games [...][ READ MORE ]
One week left to go before the 2010 FIFA World Cup gets underway in South Africa and World Cup related searches in the US are increasing each week as we near June 11th. Search clicks increased 10% for the week ending May 29, 2010 over the previous week and 64% when compared to the week [...][ READ MORE ]
Media coverage of the US housing market of late rarely has much good news except for a recent uptick in the Case Shiller Index thought to be a potential sign of stabilization for the housing market. Unfortunately, other data points offer a bleaker outlook, with strategic defaults of mortgages on the rise and an estimated [...][ READ MORE ]
With unemployment rates remaining high and consumers looking to cut costs, prepaid and pay as you go mobile plans have increased in popularity to avoid another monthly expense. A recent study released by the New Millennium Research Council (NMRC), the prepaid segment of the overall wireless market in the U.S. grew 54% during Q409, compared [...][ READ MORE ]
As I’ve discussed before, examining search term data across all engines, while providing excellent tactical insight for search programs, also can provide invaluable insight for brand marketers. We’re now able to provide a new search metric beyond volume (search volume for a specific term over all term volume) and breadth (# of search term variations [...][ READ MORE ]
With no end in sight to winter and the charm of the ever-mounting snow banks wearing off, Canadians are turning to the web to book winter escapes. Visits to Travel websites have seen a sharp increase over the past two weeks. Canadian Internet visits were up 34% to Travel websites in the two weeks to [...][ READ MORE ]
