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Posts Tagged ‘ Search ’

Notes from Vegas: Search Terms and the Competitive Substitute

  • September 22nd, 2005
  • Posted in Consumer Behavior
  • By Bill Tancer

Here's an interesting concept. While preparing for the Casino Affiliate Convention in Vegas, I stumbled upon the following chart depicting volume of searches on two terms "Online Poker" and "Sports Betting." In our charting lingo, we would describe these two terms as having a loose butterfly effect (or more technically a negative corellation). [ READ MORE ]

Search Term Pairs

  • September 22nd, 2005
  • Posted in Consumer Behavior
  • By Bill Tancer

One of the latest trends in Hitwise Search Term Charting is the concept of charting in related word-pairs. In the example listed below, (which is featured in LeeAnn Prescott’s upcoming Apparrel and Accessories Report) we’ve charted the volume of searches for “engagement rings” and “wedding dresses.” Notice the spike in “engagement rings” searches immediately before [...][ READ MORE ]

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