Posts Tagged ‘ Search ’
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more popular [...][ READ MORE ]
The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked online searches of the U.S. [...][ READ MORE ]
In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population. Sites that are [...][ READ MORE ]
Summer travel plans are well underway for most and it’s particularly a very popular time for family travel. Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to [...][ READ MORE ]
Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for the largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer [...][ READ MORE ]
This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle for superhero dominance is only just [...][ READ MORE ]
It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search volume. But, when consumers are looking for gifts for Dear Old Dad, they start earlier. Father’s Day searches start to increase as far out as 6 weeks before the holiday, indicating [...][ READ MORE ]
Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400% during season two versus last year’s season one airing (defined by volume of searches YoY). [...][ READ MORE ]
Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption contest on the program’s blog. This contest reignited interest in “The Forgotten Man” specifically and [...][ READ MORE ]
Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online on January 10th in anticipation of the in-store and online launch which took place on [...][ READ MORE ]
