Posts Tagged ‘ Search Strategies ’
Last week, Microsoft launched the new version of its search engine, Bing and initial interest has been high due to a major advertising campaign to drive awareness, extensive media coverage, and of course, curiosity. In the US, Bing ranked 17th among all websites out of over 450,000 websites, up from 5120 the week before the [...][ READ MORE ]
As a companion piece to the post by my colleague Heather Hopkins, I thought it would be interesting to take a step back and look at the overall impact of search upon specific industries. For the majority of categories measured at Hitwise, search is the top source of traffic referrals and the share has increased [...][ READ MORE ]
Ever since First Lady Michelle Obama hit the press circuit, there has been a fascination with her clothing choices. Mrs. Obama’s selections from retailers like J Crew, White House Black Market and Talbots, that are affordable and obtainable by many Americans has caused lots of interest in mimicking her fashion choices. Yesterday, Time even asked [...][ READ MORE ]
The countdown is on for retailers looking to capture Mother’s Day spending with 10 shopping days left (11 if you are the same-day delivery type, if so – buy online, pick-up in-store is for you). According to the National Retail Federation, spending on Mother’s Day gifts is expected to be lower this year due to [...][ READ MORE ]
Back in January, Circuit City announced ceasing all operations, so we thought it would be interesting to analyze which retailers have benefited from their exit in the market. The brand Circuit City is very well known and drove a significant share of searches from consumers using the name to navigate. As a result of the [...][ READ MORE ]
For the first time in three years, searches for ‘craigslist’ surpassed ‘myspace,’ highlighting the increasing popularity of online classifieds during the economic downturn.U.S. searches on the term “craigslist” have increased 105 percent for the week ending March 14, 2009, compared with the same week last year. This is the first time that the query has [...][ READ MORE ]
It goes without saying that during the NCAA Basketball Tournament, visits will increase to the websites that provide coverage of the games – particularly on those that offer live video during work hours. As the tournament gets underway, we decided to look at the search terms that are driving traffic to websites hoping to attract [...][ READ MORE ]
Once the major news outlets received the word that Obama had selected Senator Joe Biden of Delaware as his running mate, the announcement immediately resulted in a huge increase in the volume of searches for the search term ‘joe biden’ as internet users sought to learn more about Obama’s VP pick. The majority of searches [...][ READ MORE ]
