Posts Tagged ‘ Search Strategies ’
Laptops have become an increasingly popular and necessary Back to School item, so we used the generic term ‘laptops’ to help understand the current search strategies and behavior around this competitive term. Many consumers put significant time and consideration into researching a laptop before committing to the purchase, since computers and electronics tend to have [...][ READ MORE ]
Recently we wrote about the increase in searches for air conditioners during the heat wave affecting many parts of the country, causing the share of search clicks on the term ‘air conditioners’ to increase 268% for the week ending July 10, 2010. Upon publishing these trends, eBay confirmed that they were also seeing increases in [...][ READ MORE ]
The summer is only half over, but search queries including ‘Back to School’ are on the rise and the share of variations have increased 28% for the week ending July 17, 2010 year-over-year. Over the past 2 years, the peak of the Back to School searches has occurred in mid-August – the week ending August [...][ READ MORE ]
Quite possibly the first octopus to receive death threats (first from Argentina fans, now German fans), Paul the Octopus (or “Oktopus Orakel”) has catapulted into fame after correctly predicting the winner for all six of the German matches in the World Cup. Although yesterday’s prediction about Spain winning the semi-finals has probably made Paul the [...][ READ MORE ]
Last week, BP announced that the company had purchased keywords related to the oil spill to drive traffic to the BP website. For the week ending June 12, 2010, 47% of all traffic to BP.com was driven by search and 22% of all search traffic was from paid search terms. The top paid search term [...][ READ MORE ]
One of the hottest products this year is the Zhu Zhu Pet, an electronic pet hamster that is selling out of retailers all over the country. Searches jumped for ‘zhu zhu’ related-terms last week as compared to the previous week: ‘zhu zhu hamster’ increased 53%, ‘zhu zhu pets’ increased 135% and ‘zhu zhu’ increased 107%. [...][ READ MORE ]
Last week parents were horrified to learn about a recall on Maclaren umbrella strollers due to multiple cases of children’s fingers being amputated. The volume of traffic to the Maclaren website jumped 9x in volume on Monday, Nov. 9, 2009 as the recall hit the news and initially overloaded the website. While the recall was [...][ READ MORE ]
Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare somewhat better, with Forrester Research projecting an increase of 8% to $44.7 billion. The official [...][ READ MORE ]
Americans are fascinated with the story of the ‘balloon boy’ as facts unfold in the highly unusual tale of a boy floating away in a mylar balloon – only to be discovered in the attic three days later. Searches jumped last week for ‘balloon boy’ related news, with ‘balloon boy’, ‘boy in the balloon’ and [...][ READ MORE ]
School is barely out for the summer, but the Back to School season is right around the corner again. Search queries that include the phrase ‘back to school’ begin to ramp up during the month of July, peak in early August, and end in mid-September. Last year, the Back to School season was negatively impacted [...][ READ MORE ]
