Batman is in, Elmo is out

• October 3rd, 2005
• Posted in Audience Segmentation . Consumer Behavior
• By Bill Tancer

Last month we issued a press release that included data on the most searched for Halloween Costumes. This morning I decided to take another look at the data to see what’s hot this year versus last year. Using the Hitwise Search Term Suggestion, I queried on all search terms containing “costume” for the four weeks [...][ READ MORE ]