Posts Tagged ‘ recipes ’
Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast. Traffic during the 2011 holiday season shows that searches on “Thanksgiving [...][ READ MORE ]
No matter what teams are playing, every Super Bowl party needs to have good snacks to eat while watching the game. Last week as football (and ad) fans got their planning underway, search clicks on a portfolio of search terms for Super Bowl recipes increased 239%, as compared to the previous week. The ratio of [...][ READ MORE ]
I recently heard a Ad Age podcast interviewing Suzanne Grimes of Reader’s Digest Food & Entertainment Group discussing an increased interest in recipes and home cooking in the down economy. We on the Hitwise analyst team are always on the hunt for recession proof categories and so I thought I’d put the claims to the [...][ READ MORE ]
