Posts Tagged ‘ Politics ’
From our ABCNews Blog: What can search terms tell us about the current state of the presidential race? Unfortunately, due to confounding reasons or “search missions” (i.e., a candidate search may be a sign of support or a mission to find negative information) are not accurate predictors of election results. However, search term data can [...][ READ MORE ]
From our ABCNews Blog: We have a new tool at Hitwise that allows us to take the demographics and psychographics of visitors to a website and then, based on the segmentation of visitors to that site across basic demographics (gender, age, income, region) and Mosaic types (50 types based on behavioral activity) and find the [...][ READ MORE ]
From our ABCNews Blog: With November looming, we’re seeing an increase in Internet searches centering on potential vice presidential candidates for both the Obama and McCain Tickets. Over the last 12 weeks here are some of the top searches in the U.S. that contained the term “vice president”: 1. Hillary Clinton 2. Mitt Romney 3. [...][ READ MORE ]
From today’s ABCNews Blog Political satire appears to be dominating campaign news this week. With the latest Jib Jab creation Time for Some Campaignin’ this week, I thought it would be an opportune time to ask a new red-state, blue-state question: who has the greatest sense of humor, Republicans or Democrats? The video which takes [...][ READ MORE ]
Now that we are halfway through 2008, I figured that it is time to check on the two Presidential candidates and see who is visiting their websites. To make things interesting, I turned to our Mosaic Lifestyle segments to see which US Internet users identify as a supporter of the Democratic or Republican parties, or [...][ READ MORE ]
A satirical website featuring a video called ‘I’m Voting Republican‘ is the latest viral video to make the rounds on the Internet over the past 2 weeks. The market share of visits to the website jumped 243% for the week ending June 21, 2008 and was ranked #17 among 659 websites in the Hitwise Politics [...][ READ MORE ]
Saturday, Hillary Clinton conceded the Democratic nomination to Barack Obama. There has been much talk in recent weeks of a party deeply divided and threats by Clinton supporters that they would support McCain. Clinton eloquently urged voters to support Obama in her speech on Saturday and clickstream data indicates greater interest in Obama than McCain [...][ READ MORE ]
Perhaps having recognized the trend, I should have steered clear of the subject, but I couldn’t resist. Internet usage data suggests that American’s are suffering election and politics fatigue. Surprised? Probably not. A quote published in this week’s Economist (subscription required): “To be honest, I haven’t been following [the Democratic campaign] any more. I lost [...][ READ MORE ]
Coverage of Tuesday’s election results drove the market share of visits to the News & Media category to the 2nd highest peak in the past 36 months on Wednesday, February 6th, 2008. The market share of visits for News & Media reached 4.65% across all categories, second only to the traffic spike on August 28, [...][ READ MORE ]
John McCain is the de facto Republican candidate but the race is still going strong between Clinton and Obama. I created some charts to illustrate the profile of visitors to the websites for these three contenders for the presidency. We all know that the primaries are about appealing to the party base but in the [...][ READ MORE ]
