NHL Dominant in Canada, Popularity on the Rise in the US

• May 25th, 2012
• Posted in Consumer Behavior
• By Andrew Lopanik

For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year. Specifically, when the last Canadian-based NHL team was eliminated [...][ READ MORE ]