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Posts Tagged ‘ Oprah ’

The Era That Shows No Signs of Ending: Oprah Online

  • May 20th, 2011
  • Posted in Consumer Behavior
  • By Margot Bonner

As Oprah Winfrey’s 25 year run as the “Queen of Daytime Television” approaches its close, web-users show no signs of letting their infatuation with Ms. Winfrey wane. Searches for all variations of “Oprah” have not slipped over the past three years; though there is a seasonal decline during The Oprah Winfrey Show’s annual summer hiatus. [...][ READ MORE ]

The Oprah Effect on Free Chicken

  • May 8th, 2009
  • Posted in Consumer Behavior . Traffic Acquisition
  • By Heather Dougherty

Everyone loves a freebie and when a coupon for the new grilled chicken at Kentucky Fried Chicken was posted on Oprah.com, the impact was immediate. The volume of visits to Oprah.com increased 46x on Tuesday, May 5th as compared to the previous day and increased another 36% on Wednesday, May 6th. The promotion was very [...][ READ MORE ]

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