Posts Tagged ‘ Olympics ’
The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked online searches of the U.S. [...][ READ MORE ]
Our last blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams’ site visitors tend to be men. The swimming [...][ READ MORE ]
It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events. Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to [...][ READ MORE ]
During the 2010 Winter Olympic Games, P&G started a campaign called ‘Thank You Mom‘ to help with the cost of travel and accommodations for the mom (or important supporter) of all of the Team USA athletes so they could see their children compete. The accompanying website, Thankyoumom.com provided content from blogs, videos and tweets from [...][ READ MORE ]
Hitwise recently added DMA® (Designated Market Area) reporting to our demographics data and with 2008 Beijing Olympics underway we wanted to see which markets have visited the NBCOlympics.com website the most in the past four weeks. In television industry network execs hope that the big markets tune in for special events and that has been [...][ READ MORE ]
