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Posts Tagged ‘ Microsoft ’

Apple vs. Microsoft Visitor Profiles: iMedia Connection Article

  • March 6th, 2007
  • Posted in Audience Segmentation
  • By LeeAnn Prescott

Last week this article was published in iMedia Connection. I looked at search trends for the recently announced iPhone compared to the newly launched Windows Vista along with demographic profiles of traffic to the Apple and Microsoft websites in order to assess the differences in the two computer giants’ marketing strategies. January was an exciting [...][ READ MORE ]

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