Lifestyles of Team USA fans vary by sport

• July 27th, 2012
• Posted in Audience Segmentation . Traffic Acquisition
• By Diana Illiano

Our last blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams’ site visitors tend to be men.  The swimming [...][ READ MORE ]