Customer Acquisition Strategies in Insurance

• August 25th, 2010
• Posted in Traffic Acquisition
• By Heather Dougherty

USAA regularly captures the highest share of visits within the Insurance category and receives nearly the amount of the next 3 combined. A large driver for the high share of visits to USAA.com is the limited number of physical locations, so the majority of contact takes place online or over the phone. One caveat is [...][ READ MORE ]