Posts Tagged ‘ Holiday Retail ’
It is time for us to polish off our crystal ball and give our predictions straight from consumers’ fingertips for the hot products of the 2012 holiday season. Gadgets will reign across many ages Tablets including LeapPads, Tabeos, iPads, Kindles and others will continue to be a popular gift this year, with more choices than [...][ READ MORE ]
As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]
Retailers everywhere are getting in the spirit for the upcoming holiday season with Black Friday and Cyber Monday to kick off the busiest shopping season of the year. It is critical in today’s connected digital environment for marketers to do everything they can to stand out and reach potential customers where and when they are [...][ READ MORE ]
As we examine the daily pattern of visits to our Retail 500 Index for the last three years we see that for most of the holiday season we trailed 2007 holiday traffic numbers, we consistently beat the 2006 holiday. However, that pattern changed for the days immediately after Christmas (is 12/26 the New Black Friday?) [...][ READ MORE ]
One popular topic that comes up each year during the holiday season is comparing the amount of traffic to the websites of brick & mortar retailers to the online-only players. In order to perform the analysis, we created 2 custom categories of retail websites (excluding auctions, classifieds, video rentals, and membership clubs) of the top [...][ READ MORE ]
With the majority of standard shipping deadlines upon us from online retailers, traffic has increased for the websites of major shipping providers. For these websites, avoiding a site failure should be easy thanks to the predictability of the peaks. Historically, there are 2 consecutive days that make up the peaks in traffic – the Tuesday [...][ READ MORE ]
Free shipping has long been a key offer from online retailers, to the extent that online shoppers have come to expect it. They also search for it, as the chart below shows, particularly during the holidays. We’ve been finding the new keyword breadth charting function (explained here) very useful in finding trends in searches for [...][ READ MORE ]
