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	<title>Hitwise Blog &#187; Health</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>Canadians Searching for Flu Shot Side Effects</title>
		<link>http://www.experian.com/blogs/hitwise/2009/11/12/canadians-searching-for-flu-shot-side-effects/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/11/12/canadians-searching-for-flu-shot-side-effects/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 11:15:47 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Canadian Insights]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/11/12/canadians-searching-for-flu-shot-side-effects/</guid>
		<description><![CDATA[Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term &#8220;swine flu symptoms&#8217; continues to dominate flu related searches, the share of searches for &#8220;swine flu symptoms&#8221; declined by 49% last week. At the same time, a [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/11/12/canadians-searching-for-flu-shot-side-effects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tylenol Recall &#8211; Parents Using Yahoo! Search?</title>
		<link>http://www.experian.com/blogs/hitwise/2009/09/29/tylenol-recall-parents-using-yahoo-search/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/09/29/tylenol-recall-parents-using-yahoo-search/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 09:10:22 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/09/29/tylenol-recall-parents-using-yahoo-search/</guid>
		<description><![CDATA[Last week&#8217;s recall by Johnson &#038; Johnson of some of its liquid Tylenol, in particular some Children&#8217;s Tylenol, products has caused a stir among parents. I was not alone in searching for details of the recall online before I dashed to our medicine cabinet to see if we had any of the recalled products. It [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/09/29/tylenol-recall-parents-using-yahoo-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tylenol  Scare: Review of Online Response</title>
		<link>http://www.experian.com/blogs/hitwise/2009/07/21/tylenol-scare-review-of-online-response/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/07/21/tylenol-scare-review-of-online-response/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 08:43:21 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/07/21/tylenol-scare-review-of-online-response/</guid>
		<description><![CDATA[Johnson &#038; Johnson&#8217;s rapid response to an FDA panel&#8217;s recommendation a couple of weeks ago of sweeping limits on acetaminophen (the generic name for Tylenol) has been widely reported. Most of the coverage has focused on offline advertising, particularly ads in USA Today. We wanted to take a look at how Johnson &#038; Johnson responded [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/07/21/tylenol-scare-review-of-online-response/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will Swine Flu Wipe Out Mexico Vacations?</title>
		<link>http://www.experian.com/blogs/hitwise/2009/05/01/will-swine-flu-wipe-out-mexico-vacations/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/05/01/will-swine-flu-wipe-out-mexico-vacations/#comments</comments>
		<pubDate>Fri, 01 May 2009 16:51:11 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/05/01/will-swine-flu-wipe-out-mexico-vacations/</guid>
		<description><![CDATA[The current economic conditions has impacted the travel industry and according to PhoCusWright, revenues are projected to decline 3% to reach $93 billion for the online leisure/unmanaged business travel market in 2009 (the first decline since tracking began in 1998). While the economy is hitting the travel industry and forcing cutbacks in spending, there has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swine Flu Fears Rising</title>
		<link>http://www.experian.com/blogs/hitwise/2009/04/28/swine-flu-fears-rising/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/04/28/swine-flu-fears-rising/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 08:41:05 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/04/28/swine-flu-fears-rising/</guid>
		<description><![CDATA[As the number of swine flu cases continues to climb so does public interest in the outbreak. The search term &#8220;swine flu&#8221; ranked #133 among the more than 1.5 million unique search terms we captured last week in the US. More than 1 in every 8000 US Internet searches last week was for &#8220;swine flu&#8221;. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Year&#8217;s Resolutions &#8211; Age and Fitness</title>
		<link>http://www.experian.com/blogs/hitwise/2009/01/05/new-years-resolutions-age-and-fitness/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/01/05/new-years-resolutions-age-and-fitness/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 18:35:04 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/01/05/new-years-resolutions-age-and-fitness/</guid>
		<description><![CDATA[To continue last week&#8217;s post on who is more likely to experience a New Year&#8217;s fitness surge, I turn to my custom category of the top gym sites in the U.S. By examining the difference between visitors to gym websites at the very end of 2008 (visits ramp each year in anticipation of New Year&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/01/05/new-years-resolutions-age-and-fitness/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>New Year&#8217;s Resolutions &#8211; Changes in Online Fitness Demographics</title>
		<link>http://www.experian.com/blogs/hitwise/2009/01/02/new-years-resolutions-changes-in-online-fitness-demographics/</link>
		<comments>http://www.experian.com/blogs/hitwise/2009/01/02/new-years-resolutions-changes-in-online-fitness-demographics/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 13:20:30 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2009/01/02/new-years-resolutions-changes-in-online-fitness-demographics/</guid>
		<description><![CDATA[In chapter four of Click, I discuss our desire to improve ourselves at the beginning of the year and what Internet data can tell us about our resolve. In the book I examine diet searches which are one of the most predictable annual search patterns (peaks during the first week of January, hits the low-point [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2009/01/02/new-years-resolutions-changes-in-online-fitness-demographics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Flu season starts &#8211; predicting vaccine remorse or relief</title>
		<link>http://www.experian.com/blogs/hitwise/2008/01/09/flu-season-starts-predicting-vaccine-remorse-or-relief/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/01/09/flu-season-starts-predicting-vaccine-remorse-or-relief/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 14:00:43 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/01/09/flu-season-starts-predicting-vaccine-remorse-or-relief/</guid>
		<description><![CDATA[Yesterday I noticed a story that discussed the research around a universal flu vaccine. Despite the unseasonably warm few days here in NYC, according to the Center for Disease Control and Prevention, we are headed for what is the peak of flu season (typically Jan through Feb). To date, the peak for the weekly share [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/01/09/flu-season-starts-predicting-vaccine-remorse-or-relief/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avian Flu Revisited</title>
		<link>http://www.experian.com/blogs/hitwise/2005/11/08/avian-flu-revisited/</link>
		<comments>http://www.experian.com/blogs/hitwise/2005/11/08/avian-flu-revisited/#comments</comments>
		<pubDate>Tue, 08 Nov 2005 20:31:02 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2005/11/08/avian-flu-revisited/</guid>
		<description><![CDATA[I received a very thought provoking comment on my Avian Flu post from Declan Butler @ Nature. Declan suggested that I try charting &#8220;H5N1&#8243; the technical name for the feared virus to gauge difference in academic/professional interest in the avian flu v. consumer interest. I&#8217;ve updated my previous chart with the term &#8220;H5N1&#8243; The interesting [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2005/11/08/avian-flu-revisited/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avian Flu &#8211; Hitwise Data in The Economist</title>
		<link>http://www.experian.com/blogs/hitwise/2005/10/31/avian-flu-hitwise-data-in-the-economist/</link>
		<comments>http://www.experian.com/blogs/hitwise/2005/10/31/avian-flu-hitwise-data-in-the-economist/#comments</comments>
		<pubDate>Mon, 31 Oct 2005 19:11:00 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2005/10/31/avian-flu-hitwise-data-in-the-economist/</guid>
		<description><![CDATA[I just returned from my visit to the UK. On the flight over, I picked up a copy of the Economist at the Airport newsstand and was thrilled to see Hitwise data cited in their Avian Influenza &#8211; In a Flap article (October 22, 2005 page 82-84). The chart in the Economist shows the combined [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2005/10/31/avian-flu-hitwise-data-in-the-economist/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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