Posts Tagged ‘ Health ’
Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term “swine flu symptoms’ continues to dominate flu related searches, the share of searches for “swine flu symptoms” declined by 49% last week. At the same time, a [...][ READ MORE ]
Last week’s recall by Johnson & Johnson of some of its liquid Tylenol, in particular some Children’s Tylenol, products has caused a stir among parents. I was not alone in searching for details of the recall online before I dashed to our medicine cabinet to see if we had any of the recalled products. It [...][ READ MORE ]
Johnson & Johnson’s rapid response to an FDA panel’s recommendation a couple of weeks ago of sweeping limits on acetaminophen (the generic name for Tylenol) has been widely reported. Most of the coverage has focused on offline advertising, particularly ads in USA Today. We wanted to take a look at how Johnson & Johnson responded [...][ READ MORE ]
The current economic conditions has impacted the travel industry and according to PhoCusWright, revenues are projected to decline 3% to reach $93 billion for the online leisure/unmanaged business travel market in 2009 (the first decline since tracking began in 1998). While the economy is hitting the travel industry and forcing cutbacks in spending, there has [...][ READ MORE ]
As the number of swine flu cases continues to climb so does public interest in the outbreak. The search term “swine flu” ranked #133 among the more than 1.5 million unique search terms we captured last week in the US. More than 1 in every 8000 US Internet searches last week was for “swine flu”. [...][ READ MORE ]
To continue last week’s post on who is more likely to experience a New Year’s fitness surge, I turn to my custom category of the top gym sites in the U.S. By examining the difference between visitors to gym websites at the very end of 2008 (visits ramp each year in anticipation of New Year’s [...][ READ MORE ]
In chapter four of Click, I discuss our desire to improve ourselves at the beginning of the year and what Internet data can tell us about our resolve. In the book I examine diet searches which are one of the most predictable annual search patterns (peaks during the first week of January, hits the low-point [...][ READ MORE ]
Yesterday I noticed a story that discussed the research around a universal flu vaccine. Despite the unseasonably warm few days here in NYC, according to the Center for Disease Control and Prevention, we are headed for what is the peak of flu season (typically Jan through Feb). To date, the peak for the weekly share [...][ READ MORE ]
I received a very thought provoking comment on my Avian Flu post from Declan Butler @ Nature. Declan suggested that I try charting “H5N1″ the technical name for the feared virus to gauge difference in academic/professional interest in the avian flu v. consumer interest. I’ve updated my previous chart with the term “H5N1″ The interesting [...][ READ MORE ]
I just returned from my visit to the UK. On the flight over, I picked up a copy of the Economist at the Airport newsstand and was thrilled to see Hitwise data cited in their Avian Influenza – In a Flap article (October 22, 2005 page 82-84). The chart in the Economist shows the combined [...][ READ MORE ]
