General Mills Paves the Way for CPG Daily Deals with Groupon

• April 28th, 2011
• Posted in Audience Segmentation . Consumer Behavior . Traffic Acquisition
• By Heather Dougherty

Last Thursday, General Mills became the first large consumer packaged goods company to offer a deal on a daily deals site. The company’s promotion on Groupon gave consumers in Minneapolis and San Francisco the opportunity to receive more than $40 of General Mills products (e.g. Cinnamon Toast Crunch) and a $15 coupon book for the [...][ READ MORE ]